By: Michael Blake, Graphic Designer
I know I’m not the only Graphic Designer that constantly looks at packaging when I’m at the grocery store. I’m either shaking my head at a poorly designed household brand as I’m throwing it in my grocery cart, OR I’m grabbing something that I don’t even know what it is but the design on the packaging makes it look good.
So when I was going to grab some Pepsi I was a bit surprised when I found this new but old design as their label. I thought it was kind of weird, at first I thought it was Diet Pepsi or something so that was a bit confusing, but once I took a close look I realized what they were doing. I shrugged it off and threw it in with my other groceries.
It wasn’t until later, that I found out that the Pepsi Cola Corporation were in fact: LIARS!!!
You see, they say “Same Great Pepsi Taste”, but lets be honest. I can’t be the only one noticing Pepsi’s bland taste as of late. I was always a coke guy but that started feeling too acidic on my teeth so I switched to Pepsi, the new taste was refreshing and I enjoyed it at first, but lately something has seemed off, but when I took a sip of this I was over come with the sensation of refreshment from the original taste that I fell in love with.
Then I started to think what if I was the only one that thought like this, what if I am crazy!?
I started to dive down the rabbit hole and entertain the fact that maybe it was all in my head, that maybe Pepsi has taste the same all along. And maybe, their new design has just tricked my brain into believing that Pepsi is back to their original great taste.
Take a look at these pages:
As a Graphic Designer, I have to say I’m ashamed I’ve never thought about the design actually affecting taste. Sure I knew the importance of a product’s packaging looking good, but I never would have thought that sight could influence your taste.
After all my research I come to the conclusion that Pepsi has taste the same all along and the design played tricks on my mind, and to just sit and think about that for a second is truly amazing to me, I hope everyone takes a moment to realize how powerful art really is.