FEATURED ARTIST: Interview with Sweden Artist, Andreas Pedersen

Andreas Pedersen

Illustrator | 28 | Malmö, Sweden

@andycloned | www.andreaspedersen.se
We are honored to have, Andreas Pedersen, as our Featured Artist, he is an amazing illustrator that creates some awesome lettering as well as countless other illustrations that you need to see right now, so head over to his wall and while your there hit that follow button to support a fellow artist!

How long have you been an artist? What is your specialty? Where do u find inspiration?
I have been drawing since I was 3 years old. But I started studying graphic design and visual communication at the age of 22 back in 2012. Since then I have focused on hand lettering, illustration and what I find most fulfilling – designing brand identities.

When I was a kid I read Donald Duck comics. My favorite stories were the ones by Don Rosa were Scrooge McDuck and the nephews of Donald Duck go on adventures for lost treasures. I also found the books of Jules Verne fascinating. The awe and fascination for mysterious things, adventures, hidden treasures, creatures and secrets fuel my creativity to this day. I also find inspiration in my daily intake of sports news, particularly football. But also cycling, climbing, ultra- & trail running as well as surfing and skateboarding.

In other words, inspiration is anywhere. You just have to take a step back to notice it.

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Do you have a job in the art industry? If So, what’s one thing you don’t like about it? If no, where would your dream job be?
I am currently freelancing as a graphic designer/art director focusing on branding, typography/hand-lettering and illustration. The most frustrating thing about freelancing that make me contemplate getting an agency job is all the administration around the actual work of designing – client contacts, invoicing, planning. I just want to focus on creating and delivering killer design work.

Do you have a favorite Artist?
It’s hard to name just one, because I have many. At the moment I really enjoy the typographic works by The Young Jerks and Alex Roka is killing the branding game. Really there is too many to namedrop. But Parra and Grotesk have been favorites of mine since my mid-teens.

What is one accomplishment you’ve had in your life? Does not need to be art related.
Hiking the Inca Trail to Machu Picchu in Peru. Another, more design related accomplishment is being published and featured in both of the Goodtype books on hand lettering.

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Where do you see yourself in 5 years? 10 years? 20 years?
5 years – Hopefully not a struggling freelancing designer. Either working regularly with the help of an agent or at an agency.

10 years – Staring a design studio/agency

20 years – Selling the design agency and live of the profits creating cool shit in a cabin on a mountain somewhere where I can climb, run, surf and enjoy an adventurous life

If you could meet and talk to any person in the world, dead or alive, who would it be?
Sir Ranulph Fiennes – A British adventurer and explorer who holds several endurance records. Most famous for being one in a team of two who traveled around the world along the longitude, crossing both poles in one expedition.

How is one way you make money with your art?
Selling the service of design expertise to clients who need it.

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If you could go anywhere in the world where would it be and why?
It would be cool to climb Mount Kilimanjaro in Tanzania.

What is your favorite brand of art supply? Whether it’s a brand of pencils or brand of camera or software
My favourite pens are the fine liners Micron by Sakura.

Best software is Adobe Photoshop + Illustrator.

My choice for a digital drawing tablet falls on Wacom Cintiq. Would love to get a bigger one in the future, but for now the 13hd works.

True Grit texture Supply is my go-to site for digital drawing products like textures and brushes.

Any advice for young artists?
Practice your craft everyday. Whether it be sketching, producing or analysing your own or the work of others. Take at least 30 minutes to do this everyday.

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